Working Assumptions
Brand + Website
Response and Work Highlights
Sept 2025
3 Questions
Question 1
What makes this project exciting for you?
/ Purpose driven
/ Artistic & editorial focus
/ Timely mission
/ Visibility and representation catalyst
/ Champion of the mosaic of lived experiences
/ Opportunity to promote reflection, not action
Question 2
Tell us about the most challenging design/build project you've worked on as a team? What made it difficult, and how did you overcome those challenges?
Colorado State University
/ Decision by committee made the process slow
/ Client (new to higher ed) had to get buy-in across the organization
/ Took courage to push through—results were worth it
Question 3
Can you give an example of a project that benefited from you telling a client something they did not want to hear?
Do Something Awefull
Ministry of Awe
/ Challenged with branding an unknown museum experience
/ Many stakeholders, and an undefined brand architecture
/ Recommended a campaign platform that made the client uneasy
A deeper look
at our work
Our purpose is to
Forge Stronger Human Connections
We build brands and experiences that make audiences sit up, take notice, and feel something real. People ignore design that ignores people. While delivering beautiful design is always a goal, our experiences are built to balance purpose, content, utility, and function.
No matter the category, when it comes down to it, we’re all human. We’re all moved by powerful stories. And it just so happens that sparking reactions is our business.
Zando
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Zando came to us in need of a website. Up to that point, their online presence had been limited to a single landing page which, while functional, didn’t truly communicate the Zando brand. 160over90 conducted in-depth discovery and strategy phases to inform our creative approach, which leveraged existing elements and architecture where possible to maintain a level of consistency as their online experience evolved. In the process, we also worked with Zando to determine the ideal content management system for their site (WordPress) and integrated e-commerce capabilities to make the site a more direct conduit for revenue generation. The resulting experience allows the zando brand and their partnerships to shine and scale.
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In Development
Xavier
A peek behind the curtain
Great design
elevates the experience
